So what is CRM Inbound Marketing and why do we recommend focusing on this before starting to implement your outbound marketing strategies?
Most of the time our clients are in the ‘transition phase’ when we initially meet. The client generally has no idea what needs to be done to achieve growth in their business and that is where Weaving Weblets comes in.
Prior to the initial meeting with the client, we gain industry information on the business as well as other core information which will help us understand the current positioning of the business within the industry and area they are in. Once the client is onboard we set aside an initial period of time to go through a series of branding exercises created in house that best fits our design metrics. These branding exercises compromise of a number of different explorations, where we sit with the client, and analyse the company and business as a whole in order to move forward and propose the right plan of attack catered specifically for the business.
9/10 the client is performing with a very basic CRM, which isn’t to say that this is the clients fault, in fact the majority of businesses today still rely on manually sending out emails to their customers including their monthly newsletters.
| SO why are we saying this?
Because it is time to get your house in order and by house we mean your current CRM system. This should be the first plan of attack.
By attending to your CRM and organising your customers by lifecycle, you can instantly see the contacts who may need immediate follow ups, this alone is extremely effective in targeting potential leads which are currently sat in your CRM as past clients as well as retargeting.
Ever heard the phrase, sitting on a gold mine? Well, the majority of our clients are doing just that with their current contact list, and they aren't doing anything to retain the contacts or keep them engaged!
This right here is just one of the reasons why inbound marketing is so important.
We target your customers, taking them through a series of automated workflows and engagement campaigns, designed by us, in order to generate lead growth from the customers you currently have in your system. By building trust and engagement with your current customers and automatically segmenting them into engagement lifecycles, we can begin to increase lead generation and even conversions.
The same can be done internally, creating automated workflows that will alert team members that their current lead or past contact is online looking at a specific page on the website and to give them a follow up call, alerted to them via email.
The best part is, there are endless possibilities to streamlining a catered inbound marketing strategy that is right for you and your business, this is by no means a one time action plan. This process is continuously worked on and constantly being redefined by us each week.
By building a lean CRM system targeting your current contact list with all the correct workflow automations in place, taking your customers through each of their own personal progress stages, we can begin to start our outbound marketing services.