The benefits of running Instagram Ads.
If you aren't currently on Instagram (IG) then it is time to create an account. Why?
Because IG is a rapidly growing platform and is currently outperforming all other social apps, including Facebook. In fact, Instagram boasts 1 billion monthly active users and 500 million daily active users for Stories alone and is currently where the eyeballs and attention are focused.
So, if you aren’t already on Instagram, you’re missing a big opportunity to be where those audiences are.
Now, let's talk about the two different ad placements:
1. IG stories ads
Instagram stories feature a full-screen 1080 x 1920 vertical image or video that uniquely takes over the entire screen on mobile. When each story ends, another automatically begins and Stories ads are seamlessly slotted between the stories. For advertisers, this means that 100% of the audience’s attention is on your ad. Nowhere else on any other Facebook property or placement is this possible.
Tip 1: Remember that the more your ads look and feel like native content posted by regular users, the better they will perform.
Tip 2: Post IG stories that are up to 15 seconds long. This allows them to be consistent with other content organically shared in Stories.
Tip 3: Use images or videos that are specifically sized and built for Instagram Stories placement.
Tip 4: Ad stories don't apply by the same rule, meaning that your ad can use the swipe up features to take a user straight to a page of your choosing without needing more than 10,000 followers.
2. IG Feed ads
The IG feed caters to multiple image sizes: landscape, vertical, and square.
But as with IG stories, it is best to keep your ads as native as possible, using a square image helps, because the more similar your ads are to organic posts from friends or regular users, the better they perform.
Tip 1: Images that are natural photos compared to professionally designed graphics with text and effects, perform well as Instagram feed ads.
Tip 2: When writing copy for Instagram ads, keep in mind that users will only see a small amount of the text at the bottom of an image. You can have up to 2,000 characters of copy in the expanded caption on Instagram but if you don't make the most of the first sentence, they won't read the rest. That's 10–15 words of copy, people! Get creative.
Tip 3: Keep the CTA in the caption or create them as buttons.
Tip 4: When creating video content for the Instagram feed, opt for a square format and keep the video short.
Tip 5: Add captions or subtitles to your videos because the sound doesn’t autoplay in the Instagram feed. You can do this by uploading SRT files or baking the words into your graphics.
If 10 tips weren't enough, then how about an extra 5?
1. Repurpose your IG story by using video in you story ads, adding text overlays, GIFs, and other Instagram stickers; and publishing it to the platform, then download it and upload it to Facebook. This approach effectively cuts down on editing and design time!
2. Ads with higher amounts of image text may not be shown, may be flagged, or could be charged more by Facebook and Instagram BUT when you upload a native video for use in an Instagram ad, create a thumbnail that’s just a clean photograph or a version of the lead image with less text. As long as the selected thumbnail is below the 20% text limit, your ad will pass Facebook’s and Instagram’s standards.
3. Always caption your video ads or indicate there’s sound by using the Sound On sticker to let people know there’s more to experience.
4. Spark Camera is a cool free app that allows users to create multiple short snippets of video and stitch them together to create a post or ad.
5. Clipomatic is a smart video editing app that allows you to automatically caption as you record vertical videos. It turns everything you say into live captions
Do you have any questions or great tips that you want to share with us?